Author / Varun Varadarajan

We recently met up with a client who had the oddest story to tell us. He told he was approaching a few investors to take his business to the next level and one feedback a good friend of his who is popular in the investment circle told him was that “You are profitable and hence…

If I could take a person and split them into two — The real person and The Entrepreneur, I would really like to take a few people from the startup circle and talk some sense into the Entrepreneur side of them.   Running a Branding and Digital Marketing consultancy, my work involves meeting a lot…

What we love in our work is not just the time we spend designing a logo that simply looks nice. We love understanding different industries, verticals, the human stories in them, their audiences, market challenges and more. This is what drives us; the feeling that our designs aren’t just something that look good, but also…