Blog

A collection of our thoughts and perspectives
on the industry we are in and the services
we do day in and day out!

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  • ‘Productive Solutions’ merges with ‘IN1947’

    IN 1947, one of Chennai’s leading Digital Marketing and Strategy company announces its acquisition of ‘Productive Solutions’. In light of this merger, Varun Varadarajan (Co-founder, Productive Solutions) has been appointed as COO of IN 1947. Varun is set to lead IN1947, sharpen its granular focus on existing clientele, new business development, and deepen the reach…

  • Unicorns or Donkeys – The Troubling Startup Attitude!

    We recently met up with a client who had the oddest story to tell us. He told he was approaching a few investors to take his business to the next level and one feedback a good friend of his who is popular in the investment circle told him was that “You are profitable and hence…

  • How NOT to be an entrepreneur of today!

    Being an entrepreneur is cool. Glorifying mistakes is the norm. Being profitable is boring! Always look out for the bigger picture! Work to get funding, then it’s a smooth drive! In my 5 years of entrepreneurial journey, these are some of the common misconceptions that do the rounds! Having worked with over 400+ start-ups (At…

  • Digital Marketing – Are we throwing darts in the dark?

    I remember in one of many client meetings, a client telling ‘No one has figured out Digital Marketing. We are just throwing darts in the dark hoping it would hit the dartboard’. I wouldn’t agree with what he said but he wasn’t entirely wrong either. Digital Marketing is a fairly nascent province – a territory…

  • The Excessive Obsession over Inspiration!

    If I could take a person and split them into two — The real person and The Entrepreneur, I would really like to take a few people from the startup circle and talk some sense into the Entrepreneur side of them.   Running a Branding and Digital Marketing consultancy, my work involves meeting a lot…

  • Auto Raja – The story of our first logo design

    What we love in our work is not just the time we spend designing a logo that simply looks nice. We love understanding different industries, verticals, the human stories in them, their audiences, market challenges and more. This is what drives us; the feeling that our designs aren’t just something that look good, but also…