Author / Hari Sriram

Hari Sriram is a Digital Strategist at Productive Solutions. He works day in and day out on the various ad campaigns and content strategies for clients across various verticals.

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  • Digital Marketing – Are we throwing darts in the dark?

    I remember in one of many client meetings, a client telling ‘No one has figured out Digital Marketing. We are just throwing darts in the dark hoping it would hit the dartboard’. I wouldn’t agree with what he said but he wasn’t entirely wrong either. Digital Marketing is a fairly nascent province – a territory…